Bevits vs Chatfuel: Which One Should You Use to Sell on WhatsApp in 2026?

Chatfuel is one of the longest-running names in chat automation. It became known for Messenger chatbots and today presents itself as an AI agent that turns every chat into a sale on WhatsApp, Instagram and Facebook, at a very low entry price.

If you run an online store and want to sell on WhatsApp, it pays to compare carefully. In this article we put Bevits and Chatfuel side by side using public information as of October 2026. Yes, we are Bevits. That is exactly why we made a point of showing where Chatfuel wins.

A note before we start: Bevits is built for Brazil and Latin America and bills in Brazilian reais. Chatfuel is a global product billed in US dollars. If your business is outside Latin America, Chatfuel will often be the more practical choice.

Which is better, Bevits or Chatfuel?

• Pick Chatfuel if you want an affordable AI agent to answer DMs and comments, qualify leads and book appointments or sell services, you need Facebook Messenger, or you are an agency managing several clients, especially outside Latin America.
• Pick Bevits if you run an online store (Nuvemshop, Shopify, WooCommerce or Bling) in Brazil or Latin America and want WhatsApp to turn into paid orders and repeat purchases: AI that builds the order and quotes shipping, abandoned cart, post-purchase, an RFM CRM, email and SMS in one place, and revenue measured per automation.

In one sentence: Chatfuel is a solid conversation agent for any business. Bevits is a sales and retention platform built for e-commerce.

Quick Scorecard

What Is Chatfuel?

Chatfuel is a chatbot platform founded in 2015 that became popular on Facebook Messenger. Today it positions itself as a lightweight tool for businesses that sell through WhatsApp and Instagram, aimed at busy owners and agencies rather than as a full CRM.

According to its website, Chatfuel’s AI agent:

• replies to comments on posts and Reels and to direct messages;
• qualifies leads and only passes on the ones ready to buy or book;
• sends payment links inside the chat;
• books appointments with calendar sync and reminders;
• sends WhatsApp conversions to the Meta Pixel, so you can see which ads drive sales;
• runs bulk WhatsApp campaigns and syncs contacts to a CRM.

Chatfuel is an official Meta Business Partner and WhatsApp Business Solution Provider. It offers a shared inbox, more than 50 ready-made templates, integrations with Zapier, Stripe and Google Sheets, an API and an SDK that lets agencies build agent platforms under their own brand. Its templates cover niches such as beauty, real estate, clinics, fitness and education.

What Is Bevits?

Bevits is a marketing and sales automation platform for e-commerce, focused on WhatsApp. It was built around the store’s orders, not around DMs. That is why it starts with the data that matters most to merchants: customers, purchases, carts and revenue.

In practice, Bevits brings together:

• Official WhatsApp (Meta API), with campaigns, multiple numbers, Coexistence and per-customer tracked links.
• AI-powered support that answers questions, understands voice notes, finds products from a photo, builds the order and hands off to a human when needed.
• Revenue automations: abandoned cart, post-purchase, win-back, birthday and cashback (giftback).
• CRM with RFM segments, attributes and purchase history.
• Email and SMS in the same flows as WhatsApp, plus lead capture popups.
• Instagram: DMs in the inbox and comment-to-DM automation.
• Native integrations with Nuvemshop, Shopify, WooCommerce and Bling.

Bevits was built in Brazil, focuses on Brazil and Latin America, has its interface and docs in Portuguese, Spanish and English, and offers human support in Portuguese.

Bevits vs Chatfuel: Detailed Comparison

1. WhatsApp: both are official and support Coexistence

Both use the official WhatsApp API, so neither puts your number at risk by relying on an unofficial connection. Both also let you connect a number that is already on the WhatsApp Business app (Coexistence). Chatfuel’s docs say you can import up to six months of history and contacts; when it announced the feature in 2025, it was in beta.

The difference is what each one does with the conversation:

• Chatfuel focuses on the AI agent: reply fast, qualify, book and collect payment by link. It works well for any kind of business, including services.
• Bevits ties WhatsApp to the store. The AI knows your catalog, looks up orders, quotes shipping and, on Nuvemshop, builds the cart and sends the checkout link. The inbox has teams, automatic conversation assignment, quick replies with buttons and a dedicated template to restart the conversation after the 24-hour window.

2. Artificial intelligence: general agent vs store agent

Chatfuel has a clear, affordable AI offer: you set up the agent without code, it replies across channels and the plan comes with AI credits. You can also connect your own OpenAI key.

Bevits’ AI runs on official WhatsApp and is built to sell for a store:

• understands voice notes;
• finds products from a photo;
• looks up orders and quotes shipping;
• builds the order and sends the checkout link (Nuvemshop);
• runs pre-service with messages, media and interactive options;
• hands off to a human with the conversation context;
• learns from conversations, and you can review and edit what it has learned.

One point in Chatfuel’s favor: its AI also works on Instagram and Facebook. Bevits’ AI only runs on official WhatsApp; on Instagram, Bevits automates comment-to-DM with keyword rules.

3. E-commerce: Bevits’ home turf

Chatfuel has a Shopify integration page covering cart recovery and order notifications over WhatsApp. We did not find Chatfuel integrations with Nuvemshop, WooCommerce or Bling.

Bevits natively connects Nuvemshop, Shopify, WooCommerce and Bling, syncs products, customers and orders, and uses that data everywhere:

• Abandoned cart recovery over WhatsApp, email and SMS, with a coupon if you want.
• Post-purchase and repeat purchase flows based on what customers bought and when.
• RFM segments to reach champions, at-risk customers and lapsed buyers. See our RFM matrix guide.
• Cashback (giftback) and birthday campaigns (via Bling).
• Attributed revenue at each automation step, with sends, deliveries, clicks, conversions and coupon results.

4. Channels: breadth vs depth

Chatfuel covers WhatsApp, Instagram and Facebook Messenger, and its site also mentions TikTok. If Messenger still matters to you, Chatfuel has the edge.

Bevits does not offer Messenger, TikTok or Telegram. Instead, it brings WhatsApp, email, SMS and Instagram into the same CRM. For an online store, that means recovering a cart on WhatsApp and, if the customer doesn’t reply, following up by email or SMS in the same automation. Based on the official sources we reviewed, Chatfuel does not offer email or SMS.

5. Pricing: Chatfuel is cheaper, Bevits includes more

How Chatfuel charges: a plan with unlimited contacts and messages plus a credit wallet. The wallet pays for AI replies and Meta’s WhatsApp message fees, so you get a single bill. AI has a fair-use limit: when it runs out, the bot pauses until renewal unless you top up or connect your own OpenAI key. Every plan starts with a free trial.

How Bevits charges: a flat plan in Brazilian reais with unlimited contacts and bundled WhatsApp, SMS and email volumes. Beyond what’s included, you use credits. There is a 7-day free trial and no permanent free plan.

6. Agencies, integrations and ecosystem

Chatfuel is strong for agencies: its Agency plans include a dashboard to manage several companies, volume pricing, an account manager and an SDK to build white-label agent platforms. It also integrates with Zapier, Stripe and Google Sheets and has an API.

Bevits is more focused: native e-commerce integrations, a read-only public API and an MCP server, so AI agents such as Claude and ChatGPT can look up customers, purchases and campaigns. It does not yet offer Zapier, Make or outbound webhooks.

7. Language, support and market

Chatfuel serves businesses worldwide and bills in US dollars. Bevits was built in Brazil, bills in reais, has its interface and docs in Portuguese, Spanish and English and offers human support in Portuguese, with integrations designed for Brazilian e-commerce, such as Nuvemshop and Bling. If you operate outside Latin America, Chatfuel will probably fit you better today.

When to Choose Chatfuel

• You want to start on a small budget with an AI agent.
• Your business sells services, appointments or digital products and doesn’t depend on a catalog and orders.
• You need Facebook Messenger or AI in Instagram DMs as well.
• You are an agency and want to manage several clients or resell under your own brand.
• You rely on Zapier or Stripe to connect your tools.
• You operate outside Latin America.

When to Choose Bevits

• You run an online store (Nuvemshop, Shopify, WooCommerce) or use Bling in Brazil or Latin America.
• You want AI that builds the order, quotes shipping and sends the checkout link.
• You want to recover carts, run post-purchase flows and drive repeat sales automatically.
• You need WhatsApp, email and SMS in the same automation.
• You want to know how much revenue each automation generated.
• You prefer paying in reais and getting support in Portuguese.

Can You Use Both?

Yes, with one caveat: each WhatsApp number can only be on one API platform at a time. One possible setup is Chatfuel on Instagram and Facebook to capture and qualify leads, and Bevits on the store’s WhatsApp to convert, recover carts and build loyalty. If both need WhatsApp, use different numbers.

How to Migrate from Chatfuel to Bevits

1. Connect your store (Nuvemshop, Shopify, WooCommerce or Bling) to sync customers and orders.
2. Disconnect your WhatsApp number from Chatfuel and connect it to Bevits. With Coexistence, you keep using the app on your phone.
3. Import contacts that are not in your store via spreadsheet (CSV), for example from your lead sheet.
4. Turn on the automations: abandoned cart, post-purchase and win-back.
5. Set up the AI with your store’s tone of voice, policies and FAQs.
6. Connect Instagram to receive DMs in the inbox and create your comment-to-DM automation.

Frequently Asked Questions

Conclusion

Chatfuel is a good choice if you want an affordable AI agent that is quick to set up, especially for service businesses and agencies. For the price, it delivers a lot.

If you run an online store in Brazil or Latin America and want WhatsApp to turn into paid orders and repeat purchases, with your store connected, email and SMS in the same flow and reports that show how much each automation earned, Bevits was built for exactly that. We also compared Bevits with another well-known tool in Bevits vs Manychat. Try it free for 7 days and compare it with your own numbers.