Bevits vs Treble: Which One Should You Use to Sell on WhatsApp in 2026?

If you have looked into WhatsApp Business API platforms in Latin America, you have probably come across Treble (treble.ai). It is one of the best-known official Meta partners in the region and works with brands such as Rappi, Platzi, Renault and Xiaomi.

Bevits also runs on the official WhatsApp API, but it was built for a different kind of operation: the online store. In this comparison we put Bevits and Treble side by side using public information as of October 2026. Yes, we are Bevits. That is exactly why we made a point of showing where Treble wins.

Which is better, Bevits or Treble?

• Pick Treble if you have a sales or support team working in HubSpot, Salesforce, Zoho or Pipedrive, need to qualify leads and run WhatsApp campaigns at large scale, and want advanced features such as A/B tests, Click-to-WhatsApp ad measurement and a data warehouse.
• Pick Bevits if you sell on WhatsApp and run an online store in Brazil or Latin America, and you want conversations to end in a paid order: AI that builds the cart and quotes shipping, abandoned cart recovery, post-purchase flows, repeat purchases and revenue measured per automation, with WhatsApp, Instagram, email and SMS in one place and public pricing.

In one sentence: Treble connects WhatsApp to your sales team’s CRM. Bevits connects WhatsApp to your store’s orders.

Quick Scorecard

What Is Treble?

Treble (website: treble.ai) is a communication and automation platform focused entirely on WhatsApp, built on the official API. It was one of the first official Meta Business Solution Providers when the program started in 2019, and it has a strong presence in Latin America, with support in Spanish, Portuguese and English.

Treble combines a visual conversation editor (with button and list blocks, conditions, A/B tests, WhatsApp Flows and agent handoff), campaigns with segmentation, an agent platform with a mobile app, SLA automations and quick replies, and an AI center to build agents that answer from a knowledge base, qualify leads and call external APIs. Its standout strength is CRM integrations: HubSpot, Salesforce (including Marketing Cloud), Zoho, Pipedrive and ActiveCampaign, plus Google Sheets, an API, webhooks and a data warehouse for analytics.

It is a robust tool designed for mid-size and large companies with a structured sales operation, in sectors such as education, healthcare, real estate and financial services.

What Is Bevits?

Bevits is a marketing and sales automation platform for ecommerce, focused on WhatsApp. It was born from the store’s orders, not from the lead funnel. That is why it starts with the data that matters most to online sellers: customers, purchases, carts and revenue. It was created in Brazil, focuses on Brazil and Latin America, and offers its interface and docs in Portuguese, Spanish and English.

In practice, Bevits brings together:

• Official WhatsApp (Meta’s API), with campaigns, multiple numbers, Coexistence and per-customer tracked links.
• AI-powered support that answers questions, understands voice notes, finds products from a photo, builds the order and hands off to a human when needed.
• Revenue automations: abandoned cart, post-purchase, win-back, birthday and cashback (giftback).
• A CRM with RFM segments, attributes and purchase history.
• Email and SMS in the same flow as WhatsApp.
• Instagram: DMs in the inbox and comment-to-DM automation.
• Native integrations with Nuvemshop, Shopify, WooCommerce and Bling.

Bevits vs Treble: Detailed Comparison

1. WhatsApp: both use the official API

Treble and Bevits both work with the official WhatsApp API, with Meta-approved templates and without the ban risk of unofficial connections. Treble goes deep on the technical side: carousel templates, WhatsApp Flows, line health monitoring, WhatsApp voice calls (with customer permission) and conversion events sent to Meta.

Bevits also offers official template campaigns (header images, buttons, approval status and credit refunds on failed sends), multiple numbers per organization and per-customer short links with clicks and per-button performance. The difference is that Bevits uses store data to decide who gets each message.

2. CRM and sales teams: Treble’s advantage

Treble is clearly ahead here. If your company sells through a team that lives in HubSpot or Salesforce, Treble fits very well: it launches conversations from CRM workflows, reads and writes properties, creates tickets, logs conversation history as activities and assigns chats to each contact’s owner in the CRM.

It also has a full API, webhooks for message, campaign and conversation events, A/B tests in flows and a data warehouse to combine conversation, campaign and Click-to-WhatsApp ad data in your BI tool.

Bevits has its own CRM, built for ecommerce, but it does not integrate with HubSpot or Salesforce, has no Zapier, Make or outbound webhooks, and its public API is read-only. It also has no mobile app, no Click-to-WhatsApp ad trigger and no internal notes in the inbox. For consultative B2B or B2C sales with a lead funnel, Treble is the more complete choice.

3. Ecommerce: where Bevits plays at home

This is the biggest difference. Treble has a Shopify integration for its AI agents, but according to its docs it is still in beta and must be enabled by the customer success team. We could not find integrations with Nuvemshop, WooCommerce or Bling, or ready-made abandoned cart automations.

With your store connected, Bevits syncs products, customers and orders and uses that data everywhere:

• Abandoned cart recovery via WhatsApp, email and SMS, with a coupon if you want.
• Post-purchase and repeat sales based on what the customer bought and when.
• RFM segments (recency, frequency and monetary value) to talk to champions, at-risk customers and those who have gone quiet. Learn more in our RFM matrix guide.
• Cashback (giftback) to bring customers back.
• Attributed revenue at every automation step, with sends, deliveries, clicks, conversions and coupon results.

For online sellers, this answers the question store owners ask the most: “how much money did this automation bring in?”

4. Artificial intelligence

Treble has a well-rounded AI center. You build agents with instructions and a knowledge base, test them in a playground and connect tools: API calls, Google Calendar for scheduling and Shopify (beta). There are agents that guide customers to a goal and agents for lead qualification, plus an assistant that suggests replies and summarizes conversations for agents.

Bevits’ AI is built to sell and support customers on a store’s WhatsApp:

• understands voice notes;
• finds products from a photo sent by the customer;
• looks up orders and quotes shipping;
• builds the order and sends the checkout link (Nuvemshop);
• handles pre-service triage with messages and interactive options;
• learns from conversations, and you can review and edit what it learned;
• can be turned on or off per WhatsApp number.

In short: Treble’s AI is more flexible for sales flows and custom integrations; Bevits’ AI comes connected to your store’s catalog and orders.

5. Pricing: quote-based or public

How Treble charges: paid plan prices are not public. The pricing page on its website is password-protected and you buy through a demo with the sales team. According to public sources, there is a free plan with 5 conversations and a trial of premium features. Meta’s message fees are added on top of the subscription.

How Bevits charges: a flat plan in BRL with unlimited contacts and WhatsApp, SMS and email volumes included, with prices listed on the website. Beyond that, you use credits. There is a 7-day free trial and no permanent free plan.

6. Channels

Treble is WhatsApp-only by design. Its own website says the platform does not include an Instagram integration. If you want a tool fully specialized in WhatsApp, that can even be an advantage.

Bevits covers the channels that sell the most for ecommerce in Brazil and Latin America: WhatsApp, Instagram, email and SMS, plus capture popups. On Instagram, DMs land in the same inbox, and comment-to-DM automation works with keywords, public replies and tracked links. If you also want to compare Instagram automation, see our Bevits vs Manychat article.

7. Language, support and market

Both focus on Latin America. Treble offers support in Spanish, Portuguese and English and works with brands across the region. Bevits was created in Brazil: its operation, support and integrations (Nuvemshop, Bling, BRL pricing) were designed for Brazilian and Latin American stores, with human support in Portuguese.

When to Choose Treble

• Your sales team works in HubSpot, Salesforce, Zoho or Pipedrive.
• You sell through a lead funnel: education, healthcare, real estate, financial services or SaaS.
• You need a full API, webhooks and a data warehouse to integrate with internal systems.
• You invest in Click-to-WhatsApp ads and want to measure conversions.
• You want an agent app and WhatsApp voice calls.

When to Choose Bevits

• You run an online store in Brazil or Latin America (Nuvemshop, Shopify, WooCommerce) or use Bling.
• WhatsApp is your main sales and support channel.
• You want AI that sells, not just AI that answers questions.
• You want to recover carts, run post-purchase flows and drive repeat sales on autopilot.
• You need to know how much revenue each automation generated.
• You want public pricing, unlimited contacts and WhatsApp, Instagram, email and SMS in one place.

Can You Use Both?

Yes, for different operations. A company can use Treble for its sales team, integrated with HubSpot or Salesforce to qualify leads, and Bevits for the online store’s WhatsApp, with abandoned carts, post-purchase and repeat sales. The main thing to watch is not connecting the same WhatsApp number to both platforms. Use one number per operation.

How to Move from Treble to Bevits

1. Connect your store (Nuvemshop, Shopify, WooCommerce or Bling) to sync customers and orders.
2. Export your Treble contacts that aren’t in your store and import them into Bevits via spreadsheet (CSV).
3. Connect official WhatsApp through Meta’s Embedded Signup. With Coexistence, you can also keep using the number in the WhatsApp Business app.
4. Recreate the templates you use in campaigns and submit them for approval.
5. Turn on the ready-made automations: abandoned cart, post-purchase and win-back.
6. Set up the AI with your store’s tone of voice, policies and FAQs.

Frequently Asked Questions

Conclusion

Treble is a solid platform for companies that sell through a sales team and need WhatsApp deeply integrated with HubSpot, Salesforce and internal systems. If that is your case, it belongs on your shortlist.

If your goal is to sell more on your online store’s WhatsApp in Brazil or Latin America, with synced orders, AI that closes the sale, automations that show exactly how much revenue they generated and public pricing, Bevits was built for exactly that. Try it free for 7 days and compare it against your own numbers.