Bevits vs Trengo: Which One Should You Use to Sell on WhatsApp in 2026?

Trengo is a Dutch omnichannel customer service platform that is widely used across Europe. It brings WhatsApp, email, website chat, Instagram, Facebook, TikTok, voice and SMS into a shared inbox, with AI agents and dozens of integrations, including online store platforms.

If you run a store and sell on WhatsApp, you may be weighing Trengo against options that are more focused on sales. In this comparison we put Bevits and Trengo side by side using public information as of October 2026. Yes, we are Bevits. That is exactly why we made a point of showing where Trengo wins.

One thing up front: Bevits is built for Brazil and Latin America and bills in Brazilian reais. Trengo is a European company with customers in many countries. If your business is in Europe or anywhere outside Latin America, Trengo will probably serve you better.

Which is better, Bevits or Trengo?

• Pick Trengo if you need an omnichannel help desk for your support team, with email, chat, voice and social channels in one inbox, integrations with platforms such as Magento, Lightspeed or PrestaShop and CRMs such as HubSpot and Salesforce, and you operate mainly in Europe.
• Pick Bevits if you run an online store and sell on WhatsApp in Brazil or Latin America, and you want marketing and sales on autopilot: abandoned cart recovery, post-purchase, repeat sales, WhatsApp, email and SMS campaigns, AI that builds the order and revenue measured per automation.

In one sentence: Trengo is great at serving customers well. Bevits is built to sell more and bring customers back.

Quick Scorecard

What Is Trengo?

Trengo is a customer engagement platform from Utrecht, in the Netherlands, that presents itself as a European-owned company. Its tagline sums up the idea: every channel and every conversation in one centralized inbox.

The product brings together WhatsApp (Trengo is an official Meta Business Partner), email (Gmail and Outlook), website chat, Instagram, Facebook, TikTok, voice and SMS. Around the inbox you get AI agents for support and sales, rule-based automations and flowbots, WhatsApp broadcasting (as an add-on), agent performance reports and dozens of integrations, such as Shopify, WooCommerce, Magento 2, Lightspeed, HubSpot, Salesforce and Klaviyo. The website is available in English, Dutch, Spanish, German, Italian and French.

It is a mature tool, well rated by support teams, and it deserves its reputation.

What Is Bevits?

Bevits is a marketing and sales automation platform for e-commerce, focused on WhatsApp. It was born from the store’s order, not from the support ticket. That is why it starts from the data that matters most to merchants: customers, purchases, carts and revenue. It was built in Brazil, focuses on Brazil and Latin America, and its interface and docs are available in English, Portuguese and Spanish.

In practice, Bevits brings together in one place:

• Official WhatsApp (Meta API), with campaigns, multiple numbers, Coexistence and per-customer tracked links.
• AI customer service that answers, understands voice notes, finds products from a photo, builds the order and hands off to a human when needed.
• Revenue automations: abandoned cart, post-purchase, win-back, birthdays and cashback (giftback).
• CRM with RFM segments, attributes and purchase history.
• Email and SMS in the same flow as WhatsApp, plus lead capture popups.
• Instagram: DMs in the inbox and comment-to-DM automation.
• Native integrations with Nuvemshop, Shopify, WooCommerce and Bling.

Bevits vs Trengo: Detailed Comparison

1. WhatsApp: both use the official API

Both connect through the official WhatsApp Business API, with a team inbox, approved templates and campaigns. The difference is how each one sees WhatsApp:

• On Trengo, WhatsApp is a support channel inside a help desk. Conversations become tickets that can be routed, labeled and answered by agents or by AI. Broadcasting is available as an add-on from the Boost plan, with text, image, video and button templates.
• On Bevits, WhatsApp is the center of the store’s sales operation. Campaigns are included in the plan, with header images, buttons, approval status, audiences by segment or spreadsheet and credit refunds on failures. Short links are tracked per customer, with clicks and per-button performance. The AI knows your catalog, quotes shipping and, on Nuvemshop, builds the cart and sends the checkout link inside the conversation.

2. E-commerce: support vs. retention marketing

This is where the two tools get closer, but they take different paths.

Trengo has a long list of e-commerce integrations (Shopify, WooCommerce, Magento 2, Lightspeed, PrestaShop, Shopware, Wix, BigCommerce, Amazon) and brings customer context into the conversation. Its AI uses the Shopify catalog in real time to answer stock questions and recommend products, and it can look up orders to help with deliveries and returns. That is a very good fit for post-purchase support. We did not find a Nuvemshop or Bling integration.

Bevits goes beyond support and handles retention marketing. With your store connected, it uses products, customers and orders everywhere:

• Abandoned cart recovery on WhatsApp, email and SMS, with a coupon if you want.
• Post-purchase and repeat purchase flows based on what the customer bought and when.
• RFM segments (recency, frequency and monetary value) to talk to champions, at-risk customers and those who went quiet. Learn more in our RFM matrix guide.
• Cashback (giftback) to bring customers back.
• Attributed revenue at every step of the automation, with sends, deliveries, clicks, conversions and coupon results.

On Trengo, we did not find ready-made abandoned cart flows or revenue attributed per automation. For email marketing, it integrates with Klaviyo, which is a separate tool and a separate subscription.

3. Artificial intelligence

Both have strong AI. Trengo’s AI agents resolve common questions in any language, look up orders, recommend products from the catalog and, on the Pro plan, can trigger actions in external systems through an API. There are also voice AI agents and AI Journeys, which is still in beta. Each AI-handled conversation carries a surcharge (€0.25 on annual billing).

Bevits’ AI was built to sell and support customers on a store’s WhatsApp:

• understands voice notes;
• finds products from a photo the customer sends;
• looks up orders and quotes shipping;
• builds the order and sends the checkout (Nuvemshop);
• runs a pre-service step with messages, media and interactive options;
• hands off to a human with the conversation context;
• learns from conversations, and you can review and edit what it learned.

If your goal is to reduce ticket volume for a large team, Trengo is very good. If it is selling on WhatsApp with a Latin American store connected, Bevits comes ready for it.

4. Pricing: very different models

How Trengo charges: per plan, with users and a conversation allowance included. Go over the allowance and every 100 extra conversations cost €15 on annual billing (€18 month-to-month). AI conversations carry a €0.25 surcharge each (€0.30 month-to-month), and extra users cost €25 to €50. Broadcasting, voice and user management are add-ons, and Meta’s WhatsApp fees are charged based on usage.

How Bevits charges: a flat plan with unlimited contacts and included WhatsApp, SMS and email volumes, billed in Brazilian reais. Go over the included volume and you use credits. There is a 7-day free trial, but no permanent free plan.

5. Channels, integrations and app

Trengo wins on support breadth: email as a support channel, website chat, Facebook, TikTok, voice and SMS, dozens of integrations (including CRMs such as HubSpot, Salesforce and Pipedrive) and mobile access through an installable web app (PWA).

Bevits goes deeper on the channels that sell the most for e-commerce in Brazil and Latin America: WhatsApp, email marketing, SMS and Instagram. It offers a public API (read-only) and an MCP server, so AI agents such as Claude and ChatGPT can look up customers, purchases and campaigns. It does not yet have a mobile app, Zapier, Make, outbound webhooks, Messenger or TikTok.

6. Team support

For support teams, Trengo is more complete: routing rules, flowbots, agent and AI performance reports, and phone support on the Pro plan. The Bevits inbox covers what a store usually needs (teams, automatic assignment, quick replies, media and re-engagement), but it does not yet have internal notes or satisfaction surveys (CSAT).

7. Language, support and market

Trengo is European, bills in euros and has its website in six European languages. Bevits was built in Brazil, and its operation, support and integrations (Nuvemshop, Bling, pricing in reais) are designed for stores in Brazil and Latin America, with human support in Portuguese. If you are in Europe or elsewhere outside Latin America, Trengo is very likely the better fit today.

When to Choose Trengo

• You need an omnichannel help desk with email, chat, voice and social channels.
• Your support team has many agents and needs routing and support reports.
• Your store runs on Magento, Lightspeed, PrestaShop or Shopware.
• You use HubSpot, Salesforce or Pipedrive as your CRM.
• You operate mainly in Europe or outside Latin America, and you prefer a European vendor.

When to Choose Bevits

• You run an online store (Nuvemshop, Shopify, WooCommerce) or use Bling, in Brazil or Latin America.
• WhatsApp is your main sales and support channel.
• You want to recover carts, run post-purchase flows and drive repeat sales on autopilot.
• You want WhatsApp, email and SMS campaigns in one place, with no add-ons.
• You need to know how much revenue each automation generated.
• You want unlimited contacts, with no per-conversation billing.

If you are also evaluating Instagram tools, see our Bevits vs Manychat comparison.

Can You Use Both?

Yes, with one caveat: the same WhatsApp number cannot be on both API platforms at once. One option is to keep Trengo for email, chat and voice support and use Bevits, with your WhatsApp number, for campaigns, abandoned carts, post-purchase and repeat sales. For most stores that sell on WhatsApp, though, having everything in one platform is simpler and cheaper.

How to Move from Trengo to Bevits

1. Connect your store (Nuvemshop, Shopify, WooCommerce or Bling) to sync customers and orders.
2. Export your contacts from Trengo and import them into Bevits via spreadsheet (CSV).
3. Disconnect the number from Trengo and connect official WhatsApp on Bevits. With Coexistence, you can keep the number you already use in WhatsApp Business.
4. Recreate your WhatsApp templates and submit them for approval.
5. Turn on the revenue automations: abandoned cart, post-purchase and win-back.
6. Set up the AI with your store’s tone of voice, policies and FAQs, and create your inbox teams.

Frequently Asked Questions

Conclusion

Trengo is an excellent platform for serving customers well across many channels, especially for support teams in Europe. If that is what you need, it will serve you very well.

If you run a store in Brazil or Latin America and your goal is to sell more on WhatsApp, with your store connected, campaigns included, AI that closes orders and automations that show exactly how much revenue they generated, Bevits was built for exactly that. Try it free for 7 days and compare it against your own numbers.